Katrina Kaif’s Kay Beauty: A Skincare-Centric Approach to Makeup Innovation

Katrina Kaif, the well-known actress and beauty entrepreneur, is making waves in the beauty industry with her brand Kay Beauty. Founded in 2019, the brand focuses on skincare as the core of every formulation, ensuring that every product is skin-friendly and enhances confidence.

Recently, Kay Beauty launched in the UAE in partnership with the Apparel Group at Nykaa’s first beauty store, Nysaa, in City Centre Mirdif, Dubai. Kaif emphasizes the importance of using products with skin-loving ingredients like chamomile or almond oil, debunking the misconception that makeup is harmful to the skin.

Kaif, a firm believer in a healthy lifestyle, shares her daily regimen, which includes starting the day with four glasses of water and practicing yoga and meditation. She also swears by pre-makeup rituals like icing the skin to wake it up and allow for smoother makeup application.

The brand, catering to a range of skin tones, offers multipurpose products like the Illuminating Liquid Luminizer, which Kaif loves to mix with foundation or cream blush for an extra glow. She believes in simplifying beauty routines in today’s fast-paced world and recommends incorporating daily essentials like sunblock and a gentle cleanser.

As Kay Beauty makes its debut in the UAE, Kaif expresses her excitement, noting the country’s discerning eye for beauty. She looks forward to interacting with consumers and is confident that they will appreciate the brand’s skin-friendly and impactful formulations.

In conclusion, Kaif’s message is clear: “You can’t go wrong with a formulation that’s both kind to your skin and impactful on the outside.” Kay Beauty products are now available at Nysaa in City Centre Mirdif, Dubai, and online at nysaa.com.