Cre8tive’s rebranding emphasizes its commitment to expanding Australia’s lifestyle offerings.
Andrew Taylor Launches Cre8tive Hotels and Lifestyle: A Focus on Lifestyle Hotels and Customization
Hotel development leader Andrew Taylor is making waves in the industry with the launch of his new company, Cre8tive Hotels and Lifestyle. Formerly known as Cre8tive Property, the rebranding marks a strategic shift towards focusing on lifestyle hotels in the Australian market.
At a recent event in Sydney, Taylor unveiled his vision for the company, emphasizing the importance of customization and community within hotel development. With a background in law and development for major hotel brands, Taylor has a wealth of experience in the industry and a keen eye for emerging trends.
“We are seeing a growing demand for lifestyle hotels that offer a unique experience tailored to the local community,” Taylor explained. “Developers are looking for more control over the design and branding of their projects, and we are here to help them bring their vision to life.”
Taylor has already worked with top international brands to establish a presence in Australia, including the likes of Standard, Hoxton, and W Hotels. His expertise in matching owners with operators has been instrumental in bringing new and exciting brands to the Australian market.
As part of the rebrand, Cre8tive Hotels and Lifestyle will be launching a “Lifestyle Interview Series” featuring discussions with industry influencers shaping the future of lifestyle hotels. The first interview with Tracey Wiles, Principal of Woods Bagot, will be released in May on Cre8tive’s Youtube Channel.
In addition, Taylor has planned a trip to New York City in September 2024 for a small group to tour the newest and best lifestyle hotels, further showcasing his commitment to driving lifestyle on a global scale.
With a fresh focus on lifestyle hotels and a team of dedicated professionals, Andrew Taylor and Cre8tive Hotels and Lifestyle are poised to make a significant impact on the Australian hospitality industry. Stay tuned for more exciting developments from this innovative company.
