Biden Builds Early Advertising Edge as Trump Spends Millions on Legal Fees – Campaign Finance Update, April 22, 2024
President Joe Biden and his allies have taken a significant lead in advertising spending over former President Donald Trump as the 2024 presidential race heats up. According to AdImpact data, Biden’s campaign and other Democratic advertisers have nearly tripled Trump’s network in ad spending over the last month and a half.
Since March 6, after Super Tuesday when Trump effectively secured the 2024 GOP presidential nomination, through April 21, Biden’s campaign and Democratic advertisers spent $27.2 million on advertising for the presidential race, while the Trump campaign and GOP advertisers spent about $9.3 million.
Biden’s campaign has strategically targeted key battleground states, spending millions in states like Michigan, Pennsylvania, Arizona, Wisconsin, and Georgia. The Biden network has used its airtime to promote the administration’s first-term record and criticize Trump on key issues such as the cost of living and abortion rights.
On the other hand, Trump’s network has struggled to match Biden’s advertising efforts since he became the presumptive nominee. However, a pro-Trump super PAC, MAGA Inc., recently increased its advertising, booking over $1 million worth of airtime in Pennsylvania to coincide with Biden’s recent campaign swing through the state.
Despite some recent activity, Trump’s network has been significantly outspent on the airwaves since his general election matchup with Biden came into focus. Trump has also had to deal with millions of campaign funds being drained due to ongoing legal battles, as shown in the latest round of FEC filings.
Overall, Biden’s fundraising edge has enabled him to maintain an advertising advantage over Trump, as the former president continues to spend millions on legal fees. The disparity in ad spending reflects the current state of the 2024 presidential race, with Biden building an early advertising edge as Trump focuses on legal challenges.
