Adobe Launches New Adobe Express Mobile App with Firefly AI Integration

Adobe Launches New Adobe Express Mobile App with Firefly AI for Content Creation

Adobe has introduced a new mobile app called Adobe Express that utilizes Adobe Firefly generative artificial intelligence (GenAI) to simplify content creation. The app, announced in a press release on Thursday, allows users to design and share social media posts, videos, flyers, logos, and other content.

Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services at Adobe, stated, “Adobe Express brings the magic of Firefly generative AI directly into web and mobile content creation services.”

The all-in-one content editor includes Adobe’s photo, design, video, and GenAI tools, making it easy for users of all skill levels to perform complex tasks with simple text prompts. Features of the app include Text to Image for creating images, Text Effects for generating text stylings, Generative Fill for manipulating photos, and Text to Template for creating editable templates.

This marks the first time that Firefly-powered features have been available on mobile devices. Balakrishnan expressed excitement about the increasing number of customers using Adobe Express to create digital content for platforms like TikTok, Instagram, Facebook, and more.

Adobe has been integrating GenAI features across its digital media, digital experience, and publishing and advertising product lines. The company reported strong demand for these features, with Firefly alone assisting users in generating over 6.5 billion images, vectors, designs, and text effects.

In addition to Adobe Express, Adobe recently added new GenAI capabilities to its GenStudio and Firefly products to enhance the content supply chain for enterprises. These capabilities cover workflow and planning, creation and production, asset management, delivery and activation, and insights and reporting, providing organizations with a unified and seamless content supply chain.