Glen Powell Commends Sydney Sweeney for the Success of ‘Anyone But You’ Marketing Campaign in Entertainment News
Glen Powell Credits Sydney Sweeney for Success of ‘Anyone But You’ – The Hollywood Reporter
Title: Glen Powell Credits Sydney Sweeney for Success of Romantic Comedy Film ‘Anyone But You’
Actor Glen Powell recently praised his co-star Sydney Sweeney for her contribution to the successful promotion of their film ‘Anyone But You’. The romantic comedy blockbuster was a hit at the box office, largely due to the marketing strategy implemented by Sweeney, who also served as an executive producer on the project.
In an interview with The New York Times, Powell highlighted the fun and chemistry between him and Sweeney as key factors in the film’s success. The marketing campaign for ‘Anyone But You’ included romantic photos, red carpet moments, interviews, and viral TikTok videos featuring the leads, which resonated well with the audience.
Despite rumors fueled by their on-screen chemistry, Sweeney remains engaged to Jonathan Davino, who also worked on the film as an executive producer. She was actively involved in the promotion of the film, ensuring a constant conversation with the audience throughout the process.
Directed by Will Gluck, ‘Anyone But You’ follows the story of Bea and Ben, played by Sweeney and Powell, whose relationship takes a turn after a misunderstanding. The film not only became the highest-grossing romantic comedy in years, earning over 200 million dollars worldwide, but also contributed to the revival of the rom-com genre.
Tom Rothman, chairman and chief executive of Sony Pictures Motion Picture Group, emphasized the importance of getting the ingredients right for a successful rom-com film. With ‘Anyone But You’ paving the way for future projects, the film industry is hopeful for more romantic comedies to come.
Overall, the collaboration between Powell and Sweeney, along with the efforts put into the marketing campaign, proved to be a winning formula for ‘Anyone But You’. The film’s success serves as a testament to the power of chemistry, storytelling, and audience engagement in the world of romantic comedies.
