Exploring Meghan Markle’s New Lifestyle Brand: American Riviera Orchard
Duchess of Sussex Meghan Markle is making waves with her new lifestyle brand, American Riviera Orchard. While the brand has not officially launched yet, Meghan has been quietly teasing its presence, leaving fans eager for more information.
In March, Meghan introduced American Riviera Orchard by creating an Instagram account, marking her return to the platform. The account features a video of Meghan picking flowers and cooking in a kitchen, set to music. The brand’s bio simply states “by Meghan, The Duchess of Sussex” and “Established in 2024”. With only nine posts on the profile, showcasing the brand’s logo and the word “Montecito”, where Meghan and her family reside.
The website for American Riviera Orchard is minimal, with only the brand’s logo and a place for visitors to enter their emails for updates. Reports suggest the brand will focus on home, garden, and lifestyle products, including cookbooks, food, and kitchenware.
Meghan recently sent jars of strawberry jam to influencers and friends, receiving rave reviews. PR experts believe Meghan’s strategic approach to promoting her brand, including the quiet Instagram launch and selective distribution of the jam, will build anticipation for the brand’s official launch.
Despite some criticism and comparisons to the royal family’s businesses, Meghan’s brand is highly anticipated. With upcoming projects on Netflix and a focus on lifestyle products, experts predict American Riviera Orchard could reach the success of other celebrity brands like Goop.
Fans are eagerly awaiting more information on Meghan’s brand, with many expressing excitement and anticipation for its launch. Stay tuned for updates on American Riviera Orchard and Meghan Markle’s foray into the lifestyle industry.
