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Royal prankster redirects Meghan Markle’s lifestyle brand to rival King Charles jam site

“Prankster Redirects Meghan Markle’s Luxury Brand Domain to King Charles’ Jam Page”

Royal Prankster Redirects Meghan Markle’s Luxury Brand Website to King Charles’ Jam Page

In a mischievous move, a royal prankster has purchased a domain name similar to Meghan Markle’s luxury lifestyle brand and redirected it to a page promoting King Charles’ rival jam from Waitrose. The prankster’s antics were discovered just a day after it was revealed that another version of the website led to a food bank.

Meghan Markle recently launched her brand, American Riviera Orchard, with 50 jars of strawberry preserve sent to influencers across the US. The beautifully packaged jars quickly made their way onto social media, with recipients sharing photos and glowing reviews of the product.

However, a clever prankster took advantage of potential misspellings of the brand name to redirect users to ‘Duchy Organic Strawberry Jam’, a product associated with King Charles. The move seems to playfully pit the King against the Duchess in the jam stakes.

While the exact products offered by American Riviera Orchard are not yet available, the brand is registered to sell items such as recipe books, tableware, textiles, jams, and marmalades. The prankster’s redirection to King Charles’ jam page has garnered attention and even raised funds for a food bank.

The landing page for the redirected website urged visitors to donate to the Trussell Trust, a charity that works to end food poverty in the UK. Despite starting with no donations, the fundraiser has now raised over £7,500 for the cause.

While the prankster’s actions were done in good faith, some donors used the opportunity to highlight the issue of food poverty and make statements about the creation of luxury brands. Others sent well wishes to Princess Catherine and King Charles, who are currently undergoing cancer treatment.

The unveiling of Meghan Markle’s new lifestyle brand comes at a challenging time for the royal family, with several members facing health issues and the fallout from Harry and Meghan’s decision to step back from their royal duties. The Independent has reached out to Waitrose and Meghan Markle for comment on the prankster’s actions.

Sophie Carre, Director of Public Engagement at the Trussell Trust, expressed gratitude for the support but clarified that the charity was not involved with the redirected website and did not know who set it up.

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