Meghan Markle’s Search for CEO for New Lifestyle Brand Comes Up Short
Meghan Markle Faces Delays in Recruiting CEO for American Riviera Orchard Business amid Netflix Negotiations
Meghan Markle, the Duchess of Sussex, is facing challenges in finding a new CEO for her cooking and lifestyle business, American Riviera Orchard. Despite beginning the search five weeks ago, she has yet to make a selection, according to sources.
The California-based source revealed to the Daily Mail that the initial CEO search has not been successful so far. However, Meghan is reportedly in negotiations with Netflix for a commercial partnership involving American Riviera Orchard. If the partnership is agreed upon, Netflix may appoint its own CEO to run operations.
The deal with Netflix is expected to be similar to the partnership between Chip and Joanna Gaines and HGTV/Warner Brothers for their Magnolia Network. The couple hosts a home renovation show and sells lifestyle products. Meghan’s brand will focus on home, garden, food, and lifestyle wares.
The Duchess recently announced a new lifestyle brand with the release of strawberry jam made from fruit grown in her home garden. The product received praise from recipients who shared it on Instagram. Meghan’s brand is set to coincide with the launch of a new cookery show on Netflix.
Meghan’s lawyers have applied to trademark the brand in the US for various goods, including cutlery, recipe books, tablecloths, jams, and more. The brand is expected to expand to include a book and a blog in the future.
Despite the challenges in finding a new CEO, Meghan is forging ahead with her plans to establish her lifestyle brand and expand her business ventures. Stay tuned for more updates on this developing story.