New Study Reveals the Value of Women’s Sports Fans in Canada for Sport Business
Canadian Women & Sport, in partnership with IMI Consulting, has released a groundbreaking report titled “It’s Time: Unlocking the Power of Pro Women’s Sport Fans.” This report sheds light on the immense value that fans of women’s sports in Canada bring to the table for various sport businesses.
The study, which is the first of its kind in Canada, highlights the unique attributes of Canadian fans of women’s sports and the significant value they represent for the sport business industry. The research, conducted by Canadian Women & Sport and IMI Consulting, was presented by Canadian Tire Corporation and received support from Women and Gender Equality Canada.
According to the report, two in three Canadians aged 13-65 consider themselves fans of women’s sports, totaling more than 17 million Canadians. These fans include a diverse range of audiences, such as Gen Zs, Millennials, families, and well-educated, affluent individuals.
Key insights from the report include the fact that 41% of Canadians aged 13-65 are avid fans of women’s sports, and women’s sports are popular among people of all genders. Additionally, the report highlights that fans of women’s sports are excited about the future of women’s sports in Canada and are eager to engage further.
The report emphasizes the need for investment in women’s sports, as fans are looking for Canadian teams to support and high-quality content to engage with. It also notes that there is a strong appetite for more women’s sports content among fans.
Overall, the report underscores the potential for growth and opportunity in the women’s professional sports market in Canada and calls for bold investments in this sector. With the support of organizations like Canadian Women & Sport, Canadian Tire Corporation, and Women and Gender Equality Canada, the future of women’s sports in Canada looks promising.
For more information on the report and the Commercial Women’s Sport Initiative, visit www.womenandsport.ca/pro-sports.
