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Kao Provides Updates on its ESG Strategy – the Kirei Lifestyle Plan Progress Reports

Report on Kao Corporation’s ESG Strategy and Sustainability Initiatives

Kao Corporation, a leading Japan-based Group known for brands like Attack, Bioré, and John Frieda, has recently released a progress report on its ESG (Environmental, Social, and Governance) strategy. The report, titled the Kao Sustainability Report 2024, highlights the company’s efforts in implementing new biodiversity initiatives, promoting respect for human rights and diversity, improving traceability for palm oil procurement, and showcasing the impact of ESG activities on financial results and business growth.

In response to the urgent global issue of biodiversity, Kao amended its policy on biodiversity in 2023 and carried out information disclosure according to the TNFD framework. The company also continued its activities related to respect for human rights, including formulating a Diversity, Equity, and Inclusion (DE&I) Policy. Additionally, Kao is working towards establishing traceability in its palm oil supply chain to ensure sustainable procurement practices.

The progress report also includes quantitative data on the results of Kao’s ESG activities and their contributions to financial results and future growth. The company’s ESG strategy, known as the Kirei Lifestyle Plan, focuses on creating a sustainable and desirable way of living, with a vision of protecting future lives and sustainability as the only path.

Overall, Kao’s commitment to ESG initiatives and sustainability is evident in its efforts to integrate these principles into its business practices and drive positive change in the world. The company’s dedication to promoting a Kirei lifestyle for all individuals while respecting human rights and the environment sets a strong example for the industry.

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